Trung Nguyen commissioned a state-of-the-art Italian-built facility in Buon Me Thuot to process G7 3-in-1 in 2002 and it has been the top Asian “white coffee” since.
The reason is simple; it is the only instant coffee in the world that is processed from green, unroasted beans, and is powdered and roasted in the same operation.
This process preserves more flavor and results in a smooth and non-bitter coffee. All other manufacturers use brewed coffee that is then freeze-dried in one fashion or another, which creates bitterness.
This is a great cup of coffee to bring with you when traveling or when you don’t want to brew. All you need is hot water and you can have gourmet coffee anywhere… in your hotel, at breakfast, when camping or on the road traveling, etc.